Is The National Tobacco Campaign Essay - 1616 Words

Psychology is defined as the study of the human mind and mental status in order to predict and also explain aspects of human behaviour. In regards to the behaviour concerning addiction, tobacco use is considered the most highly used (and abused) legal substance nationwide. It also has the highest leading risk factors causing considerable rates in morbidity and mortality and several types of cancer, respiratory disease and heart disease; relating to why promoting behavioural change (through aspects of psychology) is considered so imperative in today s healthcare environment. In addition, the health promotion source that this essay will be examining is the National Tobacco Campaign, aimed at altering smoking behaviours, plus the associated advertisement strategies used, and lastly the psychological theories associated. According to the Australian Government Department of Health website (2013), The National Tobacco Campaign (NTC) is a nationally recognised health promotion movement (pro vided under the organisation QuitNow Australia and launched by the Australian Department of Health and Ageing in 2011) aimed at providing smokers with the appropriate motivation and support aimed at achieving adequate behaviour change regarding addictive (tobacco use) behaviours (Department of Health and Ageing, 2012). It is also considered the highest evaluated national health promotion campaign in Australia due to its accomplished rates in producing successful behaviour change, the abilityShow MoreRelatedHealth Promotion And Primary Health Care1537 Words   |  7 Pagesbiological, genetic or biochemical solutions’ (Mittlemark, cited in Keleher 2001, p. 7). However, health inequalities are still prevalent across the public health sector which need to be addressed. 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